Clay hair products are a relatively new classification for men’s styling products. They can range from very thick to very creamy consistency. All clay hair products actually contain a clay ingredient in their formulations. The most commonly used clay is bentonite, which is completely natural and usually forms from weathering of volcanic ash. It’s incredibly fine and powdery making it almost “velvety” to the touch, and can swell as much as 6x when contacting water.
Clay (bentonite) makes your hair feel “fatter” by adding body, thickness and structure to the individual hair strands, and ultimately gives your hair structure and stability throughout the day. Hair clays are ideal for hairstyles that require tons of volume without having to worry about the styling product weighing down your hair.